All you need to know about the digital jury pitch
Digital Jury Pitch
When it's digital it's at the #DCA2024
After the jury finished the online voting, the shortlist will be published on the 19 July 2024.
All nominees will be informed via e-mail. You will find the shortlist here.
When will my pitch take place?
The digital jury pitch will take place on the 3 & 4 September via Microsoft Teams. You will be informed via e-mail what time your pitch will take place.
Here you will find the time slot for your category. The exact time will be sent to you by e-mail on the day of the pitch.
How is the pitch organised?
The digital jury pitch will take place on the 3 & 4 September via Microsoft Teams. You will be informed via e-mail what time your pitch will take place.
Here you will find the time slot for your category. The exact time will be sent to you by e-mail on the day of the pitch.
Voting criteria
It all starts with an idea – with the power of comms creativity. Compared to the competition in your industry or region: How unusual, surprising, compelling, or even unique has the creative approach of your project or campaign been? The DCA jury will certainly have a close look on this major aspect when deciding who is going to win the award..
Having a uniquely creative idea to start with – that’s great. However, whether projects and campaign really stand out, make them go beyond and DCA-worthy, is the strategy behind and the way how this strategy eventually gets implemented.
Whether it’s the chosen tactics, channels or tools, the deep understanding of your target groups, the fit with the overall corporate strategy – it all comes down to how you made your idea become reality. Which role played milestones, KPIs and measurement? How consistent but also flexible did you act? And last not least: How idea, strategy, and allocated resources relate to each other?
Where’s the beef? The DCA jury will consider how the actual results of your project or campaign look like. Which concrete comms objectives you were aiming for – and how close did you come to that desired outcome? Whether it’s behavioral change of your audience or the level of raised awareness or gradual progression alongside the funnel you designed: How much of an impact could you reach in the end? Is this impact efficiently and smartly balanced with the budgets and resources you have been investing into it?
In addition, there are further criteria for the individual categories in Accomplishments of the Year, Campaigns & Projects, Communications & Strategies and Channels & Tools.
Did you set new standards, became a role model, perhaps even set new trends? Accomplishments of the Year leave an impression beyond short-term success. They are remembered, impress with wow effect and inspire others.
Even the greatest, most creative ideas will fail if there is no clever plan for transferring them into reality. Did you make the most out of your resources? Which strategy did you use to execute and realize your project or campaign efficiently?
How did you proceed and succeed? What has been your plan, your strategy, your steps to achieve success? In these DCA categories, the focus is on how cleverly and efficiently you realised your project, how wisely you used your resources to achieve your goal.
Focus on users! How successfully did you utilise technological opportunities to present the best possible experience to your target groups? Did you boldly and creatively explore new technological avenues to spread your messages and enter into dialogue?