Shortlist

GroupM is committed to making advertising more sustainable and achieving net-zero emissions by 2030. Now, Adform and GroupM have taken the first important steps towards a greener media world, reducing the carbon footprint of an international campaign for a German technology company without compromising on branding and performance KPIs. Just for the one campaign 929kg CO2 was saved.

Miele X Knowledge team introduced Skillbook, a next-level, one-stop shop knowledge platform. This advanced Confluence-based platform unites Miele employees globally. Evolved through user hackathons, Skillbook offers diverse communication channels, tools, articles, videos and podcasts to inform, connect and inspire business growth effectively and efficiently.

Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.

If War Comes to You is an interactive film that brings the reality of armed conflict closer to the user. It’s a gamified journey where you explore the rules of war, contemplate how they can alleviate suffering, and discover the vital role we all play in promoting respect for these principles. Step into the shoes of three individuals impacted by war: the soldier, the civilian and the aid worker.

Under the theme, “TRUST THE TREE”, we drove consumer awareness and engagement, increased social media participation and brand engagement, and highlighted FSC’s credibility and the effectiveness of its solutions by activating and bringing businesses around the globe on board.

The GDV content series #InsurersForTomorrow demonstrates how insurers are driving the sustainable transformation of the economy and society. It tells real stories of real people from the insurance industry who are shaping the future with ideas, ambition, and concrete projects, showcasing the transformative power of insurance industry and inspiring further engagement. For a tomorrow with purpose.

Siam Piwat presents “ONESIAM, The Celebration Right to Love,” celebrating Thailand’s landmark equal marriage bill, making it the first Southeast Asian nation to legalize same-sex marriage. This world-class event aims to establish Bangkok Pride as a global festival, attracting tourists and showcasing Thailand’s potential to host World Pride 2030 and other world-class events.

Our Instagram profile establishes Deutsche Telekom as an approachable, humorous brand. We combine Deutsche Telekom topics with trends, rely on formats such as memes and UGC and provide insights behind the scenes. Always present: our passion for community interaction, openness to new ideas, the love of the color magenta and the motto “Think like a meme page.”.

From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.

The digital ad campaign “Türkiye: A Country of Wonders,” launched by our flag carrier airline to promote tourist destinations in Türkiye, ran simultaneously on 36 platforms in 69 countries across five continents from October 5 to November 13, 2023. The campaign was designed to cover all touchpoints of the modern consumer in the digital realm.

Paranormal Connectivity 2 is already the second season of the interactive branded webseries from Vodafone. Building on the success (and story) of season 1, this time the result is a genuine Young Adult series, which captivated its Gen Z audience and achieved over 47 million impressions. Both the popularity of the brand as well as the awareness of the Young mobile plan were significantly increased.

Caverion, a Finnish building technology giant, has an urgent need for new people – at a rate of one recruit per day. But it’s not an easy task, since media always shows the whole infrastructure industry through problems. We needed to change the topic. Enter: Finland’s Energy-Wisest School. A competition for all pupils in Finland to create a more eco-friendly version of their school.

EDP is pioneering the energy transition, aiming for 100% green energy by 2030. Its COP 28 presence and low-carbon webpage demonstrate this commitment. The webpage emits 0.50g CO2 per visit, 45% less than standard pages. This aligns with EDP's goal to reduce its digital carbon footprint.

Agriculture is culturally vital for SuperFresh.In a sector where 42% are female,it's demoralizing that 74% work unpaid.As a major agricultural producer&leader in frozen food, our commitment to reshaping this narrative is clear.Our "Women Stars of Agriculture"initiative transforms lives,collaborating with Ministry of Agriculture&Forestry.We achieved 3year objectives in 1year&received 7 awards

How to tackle e-waste? One compelling answer: mobile phone recycling in Ghana, helping the environment and local communities. With its One for One project, Vodafone collected over 1.5M used phones. A key communications element was involving the artist, influencer and sustainability ambassador Oli.P. We produced powerful videos in Ghana for customer and media activation, achieving a reach of +30M.

Through an AI conversational assistant trained on an existing content database, we offer users an additional communication channel with the brand and a tool for quickly responding to questions and issues. The user experience is top-notch, primarily due to the short response times, as answers are gradually displayed. Advanced insights into user questions are also enabled.

“Dream Makers“, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantasy home appliances of the future. We coupled their unrivalled creativity with generative AI and brought their doodle dreams to life.

Our Traum zu fassen ("Capturing Dreams") campaign used AI to visualize Austrians' dreams, enhancing engagement for the brand of Schärdinger. This innovative initiative, Austria's first branded UGC campaign with Midjourney and DeepL, not only brought dreams to life but also generated invaluable consumer insights for the product development.

Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.